Business Analytics Basics – Data-Driven Decision-Making for Professionals
Build a strong foundation in business analytics to make smarter, data-backed decisions. This course introduces you to the core concepts, analytical frameworks, and practical tools used by professionals in marketing, operations, finance, and strategy roles.
Cohort Info
- Program Duration: 2 Months
- Next Cohort Launch: 1st October 2025
- Application Deadline: 15th September 2025
Key Highlights
- Mode of Learning: Online ILT / Hybrid (Optional)
- Number of Projects: 2 Case Study Projects
- Language of Instruction: English
- Learn the end-to-end analytics workflow from data collection to decision-making.
- Understand descriptive, diagnostic, predictive, and prescriptive analytics.
- Apply Excel, Power BI, and SQL for business insights.
- Master KPI tracking, dashboards, and business reporting.
- Suitable for all professional backgrounds—no coding required.
Course Highlights
- Program Duration: 10 Months
- Number of Projects: 6 Applied Projects + 1 Capstone
- Live Sessions: 160 Hours (Instructor-Led)
- Self-Paced Learning: 80 Hours of structured assignments
- Credit Load: 18 Academic Credits
- Mode of Learning: Online ILT + Virtual Labs (Hybrid Optional)
- Language of Instruction: English
About Program
This program spans 2 months (8 weeks) with a total of 64 hours of structured learning. It includes a blend of instructor-led training and self-paced learning activities.
Projects & Case Studies
Participants will work on 2 case study projects, designed to provide practical application of concepts learned during the sessions.
Mode of Delivery
Delivered in Online Instructor-Led Training (ILT) format, with an option for Hybrid learning to combine online and offline sessions.
The entire program, including lectures, assignments, and assessments, is conducted in English.

Course Curriculum
Modules designed to meet current industry standards.
Introduction to Business Analytics & Decision Science - Key concepts, types of analytics, and business value.
Data Collection & Cleaning - Gathering, structuring, and validating business data.
Analytics Tools & Techniques - Using Excel, SQL, and visualization tools for insights.
KPI Development & Dashboarding - Creating metrics for business performance tracking.
Presenting Data-Driven Recommendations - Storytelling with analytics, executive reporting.
What You’ll Learn
Essential Skills & Tools for Leading Projects in the Digital Age
Business data interpretation, KPI development, decision modeling, performance analysis.
MS Excel, Power BI, SQL basics, Google Data Studio.












Need to know more?
Need to know more?
Get to know the course in depth by downloading the course brochure
What Our Learners Say: Read Real Outcomes, Real Voices

“The curriculum’s research depth and hands-on approach helped me transition from a data analyst to a deep learning engineer. The faculty’s mentorship is a game-changer.”



Real People. Real Results
Real stories of career growth, skill mastery, and success after MSM Grad programs.
(NBFC,
Digital Payments)
Analyst (BFSI)
student
MBA in Finance
Real People. Real Results
Real stories of career growth, skill mastery, and success after MSM Grad programs.
Designed for Ambitious Professionals
- Business Analyst
- Data-Driven Strategist
- BI Associate
Business analytics roles are projected to grow 23% by 2031 globally.

₹4 – ₹7 LPA in India
Designed for Ambitious Professionals
- Business Analyst
- Data-Driven Strategist
- BI Associate
Business analytics roles are projected to grow 23% by 2031 globally.

₹4 – ₹7 LPA in India
You Asked, We Answered
No, this is a beginner-friendly program.
No coding is required; focus is on tools and frameworks.
Yes, from finance, retail, and marketing domains.
Yes, free access to required tools is provided during training.
Yes, through MSM Grad’s career services.
Yes, sessions are designed for working professionals.
Yes, industry-recognized certification from MSM Grad is awarded.
Typically 35–40 learners for personalized learning.
Yes, projects, assignments, and quizzes are part of the course.
Yes, all learning materials are accessible post-course.